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Information transfer from the lowest levels on the highest can influence productivity considerably. In one real example the engineer developed more effective way of cutting of sheet metal for plane wings, and reports about the idea to the immediate superior. If it rushes into its office approximately with such words: "As want, but you have to introduce this new way of cutting", - the head can negatively react. But if the head decided to support the proposal of the engineer, he will report about it on the following, higher level of management. Change demands approval from the managing director of plant or the managing director of production operations at higher level. The situation in which something, arisen at the lowest level of the organization, has to rise to the very top is available, having consistently passed all intermediate levels of management. This example illustrates the exchange of information happening for the sake of increase of competitiveness of the organization at the expense of increase in productivity.

Workers have to understand how it is necessary to carry out changes - quality of production and level of marriage should not change owing to an output gain, differently efficiency can decrease, but not increase as that is demanded in the message by the top management.

COMMUNICATIONS ON ASCENDING, i.e. from below up, also carry out function of the notification of top that becomes at the lowest levels. In such way the management learns about the flowing or becoming ripe problems and offers possible options of correction of a situation. The last administrative innovation in communications on ascending is a creation of groups of workers who it is regular, usually for 1 hour per week, gather for discussion and the solution of problems in production or service of consumers. Information exchange on ascending usually occurs in the form of reports, offers and explanatory notes.

At exchange of information the sender and the recipient pass some interconnected stages. Their task - to make the message and to use the channel for its transfer so that both parties understood and shared initial idea. It is difficult because each stage is at the same time a point in which the sense can is distorted or completely lost. The specified interconnected stages are as follows:

The heads who are poorly communicating can unsuccessfully act as in relation to them the top management quite so works. The matter is that top managers often serve as a role model for behavior of subordinates. If our heads are inclined to coercion or are not frank in exchange of information with us, we quite can behave in this way, communicating with the subordinates. However you are in other situation, than your administration. Therefore at all it is optional to work in the same style even if this style is effective. That actually it is necessary, so it to realize - what ideas are intended to transfer before you send the message, both confidence in adequacy and relevance of your ideas taking into account a concrete situation and the purpose.

It is shown above how widely exchange of information covers different parts of the organization and how it corresponds to its efficiency. You know, of course, that exchange of information in the organizations is not always so effective as would follow. In practice people communicate among themselves less effectively, than it seems to them.

On any of the listed above levels the decision on a deviation of new idea could be made. If to assume that the idea really was good, the message to the engineer actually would inform him on a rejection of its offer that the organization does not stimulate it to search of the innovative offers providing reduction of costs and to development of similar offers in the future. As a result the organization can lose many serious opportunities of increase of productivity and receiving economy. The described concrete idea in 5 years brought to the organization economy in 13,5 million dollars.

As the head plays three roles and carries out four main functions to formulate the purposes of the organization and to reach them, quality of exchange of information can directly influence extent of realization of the purposes. It means that effective communications are necessary for success of individuals and the organizations.